Amazon Product Listing Services, How to Create Listings That Actually Sell?
- EcomWelle
- May 20
- 3 min read
Entering the international e-commerce world through Amazon is a powerful step for entrepreneurs aiming for global growth. But before you start selling, one of the most important tasks is to create a product listing that complies with Amazon's guidelines. A well-optimized listing not only boosts your visibility but also builds customer trust and drives more sales.
In this blog, we'll cover the essential elements for creating a compliant and competitive Amazon product listing.👉 If you want professional help at every stage of this process, feel free to contact us at info@ecomsuccessguides.com or explore the most suitable consulting package for you on ecomwelle.com.
1. Start with the Right Product Identifiers
To list a product on Amazon, each item must have a unique product identifier, such as a UPC, EAN, or ISBN. Amazon validates these codes using the GS1 database.➡️ Tip: Always get your barcodes directly from GS1 to avoid issues. If your product doesn’t have a standard code, you may apply for a barcode exemption in certain categories.
2. Choose the Correct Category and Brand
Accurate category placement ensures that your product reaches the right audience. Selecting the correct brand and category is not only good for discoverability but also mandatory in some gated sections of Amazon.➡️ Use the “Add a Product” tool in Seller Central to check if any approval is required.
3. Optimize Your Title, Description, and Bullet Points with Amazon Product Listing Services
Amazon has strict guidelines for how product content should be structured:
Title: Use relevant keywords. Capitalize the first letter of each word. Keep it under 200 characters.
Description: Explain product features, materials, benefits, and usage. Be informative and honest.
Bullet Points: Highlight the most important selling points (size, use, quality, features) in five clear, keyword-rich bullets.
➡️ Need help writing SEO-optimized product content that meets Amazon standards? Let our experts support you at info@ecomsuccessguides.com or visit ecomwelle.com for Amazon Product Listing services.
4. Use High-Quality Product Images
Images are crucial to your product’s success. Amazon allows up to 9 images per listing.
Use white background for the main image (Amazon requirement).
Include lifestyle images, zoomed-in shots, and different angles.
Recommended resolution: 1000 x 1000 pixels minimum.
5. Set a Competitive Price and Manage Inventory
Price is one of the most influential factors in purchasing decisions. Conduct competitor research and price strategically.
Also, maintain your inventory levels in real-time to avoid stockouts or overselling, both of which can hurt your account health.
6. Encourage Reviews and Ratings
Customer reviews enhance credibility and help new customers make purchase decisions. After purchase, use Amazon’s “Request a Review” button or automate follow-up messages to encourage feedback.
Respond professionally to negative reviews to show customers that you care.
7. Follow Amazon’s Listing Policies
Amazon has clear rules around what you can and cannot include in your product listing:
Avoid misleading claims
Do not use HTML or JavaScript in the description
Don’t include external links or contact info
Don’t use promotional or offensive language
Creating a product listing that is both Amazon-compliant and customer-friendly is the foundation of success in international e-commerce. By following these best practices, you can improve your product's visibility, earn customer trust, and increase your chances of winning the Buy Box.
At Ecomsuccessguides, we offer expert resources, educational content, and mentorship to help you succeed on Amazon. Whether you're just starting or looking to scale globally, we’re here to guide every step of your journey.📩 Get started today by contacting us at info@ecomsuccessguides.com or visit ecomwelle.com to find the right consulting solution for your business.
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